Creating a proper domain name is the first step for an effective establishment of e-commerce businesses. A domain name is as important as the brand name because it is a part of brand identity. Different from the business name, the domain identifies and distinguishes the establishment in an online environment. Ecommerce domain names signal the function of a business, its benefits, and its values. It is also unique because no two websites can have the same domain. Therefore, business owners and managers need to ensure that their choice is the best possible option that describes and promotes the brand.